WAHLET History

The birth of WASHLET
The beginning of the warm
water self-cleaning culture


WASHELT G

1980

A SELF CLEANING WAND
ensures the wand is
always clean

1983

First overseas expansion of WASHLET
After six years, the culture of self-cleaning with warm water is showing steady growth throughout the world.


1986

1 Million WASHLET sold

Launches QUEEN as the first WASHLET
integrated toilet

WASHELT QUEEN

1987

The birth of NEOREST as the next
generation of toilets with hygiene


NEOREST EX

1993
Develops PULSATING and OSCILLATING CLEANING
for a comfortable feeling whilst cleaning

1993
First sales of WASHLET in China

WASHLET G

1994
Develops CEFIONTECT
Ultra-smooth ceramic bowl which leaves nowhere for waste to cling
1997

10 Million WASHLET sold

WASHLET G

1998

The birth of WASHLET Apricot
with WONDER WAVE


WASHELT Apricot

1999
Develops AUTO ENERGY SAVER.
WASHLET learns your bathroom habits automatically to conserve electricity
2001
Develops RIMLESS and TORNADO FLUSH.
360 degree cleaning power reaches entire surface using less water
2002
Develops AUTO OPEN/CLOSE LID and AUTO FLUSH.
Easy to use and comfortable for everyone anytime
2003

20 Million WASHLET sold

WASHELT Apricot

In Japan WASHLET is becoming increasingly popular, not only in public locations such as hotels and commercial facilities, but also on transportation eg. Trains and airplane.
2005
Launches NEOREST SE/LE

NEOREST LE

2010

30 Million WASHLET sold

WASHELT Apricot

Develops EWATER for WAND
WAND is always kept clean with EWATER

2011

Develops EWATER for BOWL
Bowl is automatically cleaned
with EWATER
TOTO reaches the next stage
of cleanliness and comfort

2012
Develops ACTILIGHT
Cleaning technology with photocatalytic glaze
2014

40 Million WASHLET sold

NEOREST AH/RH

2015

The birth of NEOREST NX
as the global flagship model

NEOREST NX

2017
Develops AIR-IN WONDER WAVE
Combining ecology and a more comfortable way of self-cleaning.

2017

"WASHLET is the world's No.1 brand of electric toilet seats with bidet functions "*

Euromonitor International Limited; in terms of sales volume based on the custom research conducted in July 2019-September 2019 in the countries that account for more than 87% share of the global electric toilet seats with bidet functions in 2018.
* This is a certification of 2018.
2018

50 Million WASHLET sold

WASHLET RW

2019

60 Million WASHLET sold

Finally achieves sales of 60 Million
WASHLET
Evolving and spreading the culture of
self-cleansing with warm water across
the world

Develops EWATER for UNDER SEAT
UNDER SEAT is always kept clean with EWATER
2022

TOTO’s founder, Kazuchika Okura, sent a letter to the Company’s second president, containing the words: “ Kindness must always come first. Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and prosperity will follow.” This message has been passed down from generation to generation of TOTO presidents as the words of our forebears. As TOTO’s 18th president, I will also position this way of thinking at the core of my management activities as I lead the approximately 35,000 TOTO Group employees working around the world as we seek to increase the number of TOTO fans worldwide.

I believe that the TOTO Group’s greatest strength is its people. I believe that TOTO’s pride and source of corporate value is that all group employees around the world—from research and product development to production, sales, and indirect departments—share the philosophy of “ All for the customer;” and that they think of their colleagues and help each other to improve.

The environment surrounding TOTO is changing rapidly, and it is clear that this situation will only continue to accelerate in the future. To keep up with these changes and pace of change, I would like us to make decisions more quickly than ever before, without fear of failure, and place importance on communication in order to achieve this.

The TOTO Group’s TOTO WILL 2030 strategy for creating shared value, which sets out the Group’s vision for 2030, has now reached its halfway point. Going forward, we will continue to push ahead without fear of change, taking into account the lessons learned in Stage 1, and envisage a grand design for the TOTO Group beyond 2030.

Shinya Tamura

President,
Representative Director