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WAHLET History
FIRST WASHLET
OVER 10milion
OVER 20million
OVER 30million
OVER 40million
OVER 50million
OVER 60million
FIRST WASHLET
OVER 10milion
OVER 20million
OVER 30million
OVER 40million
OVER 50million
OVER 60million

The birth of WASHLET
The beginning of the warm
water self-cleaning culture


WASHELT G

1980

A SELF CLEANING WAND
ensures the wand is
always clean

1983

First overseas expansion of WASHLET
After six years, the culture of self-cleaning with warm water is showing steady growth throughout the world.


1986

1 Million WASHLET sold

Launches QUEEN as the first WASHLET
integrated toilet

WASHELT QUEEN

1987

The birth of NEOREST as the next
generation of toilets with hygiene


NEOREST EX

1993
Develops PULSATING and OSCILLATING CLEANING
for a comfortable feeling whilst cleaning

1993
First sales of WASHLET in China

WASHLET G

1994
Develops CEFIONTECT
Ultra-smooth ceramic bowl which leaves nowhere for waste to cling
1997

10 Million WASHLET sold

WASHLET G

1998

The birth of WASHLET Apricot
with WONDER WAVE


WASHELT Apricot

1999
Develops AUTO ENERGY SAVER.
WASHLET learns your bathroom habits automatically to conserve electricity
2001
Develops RIMLESS and TORNADO FLUSH.
360 degree cleaning power reaches entire surface using less water
2002
Develops AUTO OPEN/CLOSE LID and AUTO FLUSH.
Easy to use and comfortable for everyone anytime
2003

20 Million WASHLET sold

WASHELT Apricot

In Japan WASHLET is becoming increasingly popular, not only in public locations such as hotels and commercial facilities, but also on transportation eg. Trains and airplane.
2005
Launches NEOREST SE/LE

NEOREST LE

2010

30 Million WASHLET sold

WASHELT Apricot

Develops EWATER for WAND
WAND is always kept clean with EWATER

2011

Develops EWATER for BOWL
Bowl is automatically cleaned
with EWATER
TOTO reaches the next stage
of cleanliness and comfort

2012
Develops ACTILIGHT
Cleaning technology with photocatalytic glaze
2014

40 Million WASHLET sold

NEOREST AH/RH

2015

The birth of NEOREST NX
as the global flagship model

NEOREST NX

2017
Develops AIR-IN WONDER WAVE
Combining ecology and a more comfortable way of self-cleaning.

2017

"WASHLET is the world's No.1 brand of electric toilet seats with bidet functions "*

Euromonitor International Limited; in terms of sales volume based on the custom research conducted in July 2019-September 2019 in the countries that account for more than 87% share of the global electric toilet seats with bidet functions in 2018.
* This is a certification of 2018.
2018

50 Million WASHLET sold

WASHLET RW

2019

60 Million WASHLET sold

Finally achieves sales of 60 Million
WASHLET
Evolving and spreading the culture of
self-cleansing with warm water across
the world

Develops EWATER for UNDER SEAT
UNDER SEAT is always kept clean with EWATER
2022

For Our Customers and Society

TOTO Aims to Provide Comfortable and Healthy Lifestyles to All by Contributing to the Realization of a Carbon-Neutral and Sustainable Society.

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow.

Kindness and honesty are our universal values. The Words of Our Founder asserts that “Many in this world chase after the shadow of profit”. Carrying out business under the precedent of TOTO’s uniqueness, kindness, honesty, and customer-oriented nature should enable us to resolve various issues. If we continue to face social issues with honesty and carefully engage in environmental issues, profit will definitely follow. This is something that must not change.

The Company Mottos, TOTO Group Corporate Philosophy, and Charter of TOTO Group Corporate Behavior based on the spirit of the Words of Our Founder represent the inherited values, in other words the “heart,” of TOTO that are shared among employees and will be carried forward into the future. This remains unchanged. However, the way our “body” (business activities) moves will adapt in response to changes in the business environment. The TOTO Group’s strength lies in the fact that the “heart” is firmly rooted as the precondition of each employee’s actions.

We formulated the New Shared Value Creation Strategy TOTO WILL2030 (hereinafter, WILL2030) which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective in April 2021. The TOTO Group will achieve economic growth while helping resolve social and environmental issues by realizing a carbon-neutral and sustainable society in 2050 and aiming to provide comfortable and healthy lifestyles to all. For this reason, the key material issues entire group must thoroughly address to embody our Corporate Philosophy are Cleanliness and Comfort, Environment, and Relationships.

In recent years, there have already been various changes to the social environment, including divisions in the international community and global warming due to climate change. Our mission is to pass on the global environment in a sustainable manner. I believe that we must expand the area that we engage in and increase the speed of response to these changes to embody our Philosophy. We will also contribute to the United Nations (UN) Sustainable Development Goals (SDGs) through the business activities based on WILL2030.

The TOTO Group’s business activities are made possible thanks to the support and cooperation of all our stakeholders. First, our starting point is that we ourselves must be sincere and thankful in our approach. Our employees will unite in their efforts to open the way for a bright future for our customers and society.

President,
Representative Director

BRAND PURPOSE