매일 사용하는 것들.
새로운 삶을 위해 창조했습니다.
100년이 넘는 세월 동안, TOTO는 집의 가장 중요한 공간에 편안한 세상을 설계하기 위해 과학과 첨단 기술의 길을 추구해 왔습니다.
단순한 미학을 넘어, 단순한 생물의 편안함을 넘어, 우리의 영원한 사명은 일상의 의식을 풍부하게 만족시키는 경험으로 바꾸고, 이러한 새로운 삶의 방식을 모두에게 제공하는 것입니다.
스트레스와 환경 부담을 덜어주기 위해, 건강한 삶을 위해,
TOTO는 웰빙 과학, 최고의 재료, 물 효과의 극대화를 토대로, 끊임없이 보강하고 발전합니다.
몸과 마음에 상상력을 일깨워,
더 나은 내일의 삶을 만들어주겠다는 약속입니다.
TOTO’s founder, Kazuchika Okura, sent a letter to the Company’s second president, containing the words: “ Kindness must always come first. Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and prosperity will follow.” This message has been passed down from generation to generation of TOTO presidents as the words of our forebears. As TOTO’s 18th president, I will also position this way of thinking at the core of my management activities as I lead the approximately 35,000 TOTO Group employees working around the world as we seek to increase the number of TOTO fans worldwide.
I believe that the TOTO Group’s greatest strength is its people. I believe that TOTO’s pride and source of corporate value is that all group employees around the world—from research and product development to production, sales, and indirect departments—share the philosophy of “ All for the customer;” and that they think of their colleagues and help each other to improve.
The environment surrounding TOTO is changing rapidly, and it is clear that this situation will only continue to accelerate in the future. To keep up with these changes and pace of change, I would like us to make decisions more quickly than ever before, without fear of failure, and place importance on communication in order to achieve this.
The TOTO Group’s TOTO WILL 2030 strategy for creating shared value, which sets out the Group’s vision for 2030, has now reached its halfway point. Going forward, we will continue to push ahead without fear of change, taking into account the lessons learned in Stage 1, and envisage a grand design for the TOTO Group beyond 2030.
Shinya Tamura
President,
Representative Director
BRAND PURPOSE
