BRAND PURPOSE

Create an enriched and more comfortable
lifestyle and culture.

As We Have Been, As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

MESSAGE FROM THE PRESIDENT

Keep gaining
TOTO fans around
the world

STRATEGY

New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

MATERIALITY

SUSTAINABLE PRODUCTS

Sustainable Products That Balance Cleanliness, Comfort, and the Environment

Over the last 100 years, TOTO has provided products that bring cleanliness and comfort, as well as eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Cleanliness and comfort /
Health products

Clean

Comfort

Universal Design

Design

Healthy

Sustainable
Products

Environmental products

Water saving

Hot water saving

Electricity saving

Reducing CO2 emissions

Energy saving

Examples of Applicable Products

(Main Function in Brackets)

*Product availability will depend on the regional market

Housing Equipment

Toilets

Clean

(RIMLESS, TORNADO FLUSH, CEFIONTECT)

Electricity saving

(4.8L and lower)

Bathrooms

Clean

(EWATER+)

Energy saving

(MAHOBIN heat-retaining bathtubs)

Bathrooms

Comfort

Design

Hot water saving

WASHLET

Clean

(EWATER+)

Electricity saving

Bathroom vanity units

Clean

(EWATER+)

Design

Hot water saving

(Eco Single)

Modular kitchens

Clean

(EWATER+)

Design

Hot water saving

(Eco Single)

Public

Toilets

Clean

Water saving

(6L and lower)

WASHLET

Clean

Electricity saving

Auto Flush Valve

Clean

(TOUCHLESS)

water saving

Urinals

Clean

(EWATER+, TOUCHLESS)

Water saving

Auto Faucets

Clean

(EWATER+, TOUCHLESS)

Water saving

IoT Support

Comfort

Universal Design

water saving

We aim for sustainable products to make up 78% of our product composition.

Sustainable Products are unique to TOTO, balancing cleanliness, comfort and the environment. In fiscal 2020, sustainable products made up 69% of our product composition (Japan: 74%, Overseas: 56%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030

KPI

Percentage of sustainable Products

FY2020

69

%

Japan

74%

Overseas

56%

Mainland China

49%

Asia

50%

Americas

70%

Europe

83%

FY2023

73

%

Japan

80%

Overseas

61%

Mainland China

56%

Asia

54%

Americas

73%

Europe

84%

FY2030

78

%

Japan

85%

Overseas

70%

LINKS

Keep Gaining TOTO Fans around the World

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow. The Words of Our Founder are positioned at the center of the Group’s management and represent our unchanging vision. My duty is to ensure that this vision, which has been cherished by each president before me, is passed down to the next generation.

We have found ourselves in a period of dramatic change and uncertainty in recent years that has included the COVID-19 pandemic, frequent natural disasters, changes to the international situation, and the progression of digital technologies. Under these circumstances, we are faced with the fundamental question of “what is the purpose of TOTO Group’s existence as a company?” As the TOTO Group heads into the future, the answer to how we can be useful to people and society comes back to the Words of Our Founder. Our purpose is to create enriched and comfortable lifestyles for customers around the world. The world is always undergoing change. And, if during this change we ever find ourselves unsure about something, the Words of Our Founder and our Corporate Philosophy lay out everything that we need to continue to value as we go forward.

The Company Mottos, TOTO Group Corporate Philosophy, and Charter of TOTO Group Corporate Behavior represent the inherited values, in other words the “heart,” of TOTO that are shared among employees and will be carried forward into the future. This remains unchanged. However, the way our “body” (business activities) moves will adapt in response to changes in the business environment. The TOTO Group’s strength lies in the fact that the “heart” is firmly rooted as the precondition of each employee’s actions.

Starting in fiscal 2021, we launched our New Shared Value Creation Strategy TOTO WILL2030 (hereinafter, “WILL2030”), which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective.

With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate CSR into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

We conduct our business activities under the long-cultivated TOTO brand, which has refined the concept that “good people make good products.” The TOTO Group’s approximately 34,000 employees conduct themselves in an appropriate manner. They wholeheartedly work for the benefit of our customers and society to create something different from mere industrial goods. When we communicate this to our customers through our products and services, I believe that the TOTO brand can shine even brighter. I am confident that as we continue to further refine the TOTO brand, we will keep gaining TOTO fans around the world.

President,
Representative Director