BRAND PURPOSE
Create an enriched and more comfortable
lifestyle and culture.
TOTO STORIES – Introducing a series of various initiatives that embody our brand purpose.
TOTO’s
Sustainable Products
Achieving Water Saving
and Cleanliness
As We Have Been, As We Will Be
“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.







STRATEGY
New Shared Value Creation Strategy TOTO WILL2030
The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.


MATERIALITY
SUSTAINABLE PRODUCTS
Sustainable Products That Balance Cleanliness, Comfort, and the Environment
Over the last 100 years, TOTO has provided products that bring cleanliness and comfort, as well as eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.
Cleanliness and comfort /
Health products
Clean
Comfort
Universal Design
Design
Healthy
Sustainable
Products
Environmental products
Water saving
Hot water saving
Electricity saving
Reducing CO2 emissions
Energy saving
Examples of Applicable Products
*Product availability will depend on the regional market
Housing Equipment
Toilets

Clean
Electricity saving
Bathrooms

Clean
Energy saving
Bathrooms

Comfort
Design
Hot water saving
WASHLET

Clean
Electricity saving
Bathroom vanity units

Clean
Design
Hot water saving
Modular kitchens

Clean
Design
Hot water saving
Public
Toilets

Clean
Water saving
WASHLET

Clean
Electricity saving
Auto Flush Valve

Clean
water saving
Urinals

Clean
Water saving
Auto Faucets

Clean
Water saving
IoT Support

Comfort
Universal Design
water saving
We aim for sustainable products to make up 78% of our product composition.
Sustainable Products are unique to TOTO, balancing cleanliness, comfort and the environment. In fiscal 2020, sustainable products made up 70% of our product composition (Japan: 75%, Overseas: 59%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030
KPI
Percentage of sustainable Products
FY2021
70
%
Japan
75%
Overseas
59%
Mainland China
53%
Asia
55%
Americas
71%
Europe
83%
FY2023
73
%
Japan
80%
Overseas
61%
Mainland China
56%
Asia
54%
Americas
73%
Europe
84%
FY2030
78
%
Japan
85%
Overseas
70%
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