BRAND PURPOSE

Create an enriched and more comfortable
lifestyle and culture.

As We Have Been, As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

MESSAGE FROM THE PRESIDENT

Keep gaining
TOTO fans around
the world

STRATEGY

New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

MATERIALITY

SUSTAINABLE PRODUCTS

Sustainable Products That Balance Cleanliness, Comfort, and the Environment

Over the last 100 years, TOTO has provided products that bring cleanliness and comfort, as well as eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Cleanliness and comfort /
Health products

Clean

Comfort

Universal Design

Design

Healthy

Sustainable
Products

Environmental products

Water saving

Hot water saving

Electricity saving

Reducing CO2 emissions

Energy saving

Examples of Applicable Products

*Product availability will depend on the regional market

Housing Equipment

Toilets

Clean

Electricity saving

Bathrooms

Clean

Energy saving

Bathrooms

Comfort

Design

Hot water saving

WASHLET

Clean

Electricity saving

Bathroom vanity units

Clean

Design

Hot water saving

Modular kitchens

Clean

Design

Hot water saving

Public

Toilets

Clean

Water saving

WASHLET

Clean

Electricity saving

Auto Flush Valve

Clean

water saving

Urinals

Clean

Water saving

Auto Faucets

Clean

Water saving

IoT Support

Comfort

Universal Design

water saving

We aim for sustainable products to make up 78% of our product composition.

Sustainable Products are unique to TOTO, balancing cleanliness, comfort and the environment. In fiscal 2020, sustainable products made up 70% of our product composition (Japan: 75%, Overseas: 59%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030

KPI

Percentage of sustainable Products

FY2021

70

%

Japan

75%

Overseas

59%

Mainland China

53%

Asia

55%

Americas

71%

Europe

83%

FY2023

73

%

Japan

80%

Overseas

61%

Mainland China

56%

Asia

54%

Americas

73%

Europe

84%

FY2030

78

%

Japan

85%

Overseas

70%

LINKS

Keep Gaining TOTO Fans around the World

Employees will unite in their efforts for our customers and society, we will keep gaining TOTO fans around the world.

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow.

Kindness and honesty are universal values. The Words of Our Founder asserts that “Many in this world chase after the shadow of profit. Carrying out business under the precedent of TOTO’s uniqueness, kindness, honesty, and customer-oriented nature should enable us to resolve various issues. If we continue to face social issues with honesty and carefully engage in environmental issues, profit will definitely follow. This is something that must not change.

The Company Mottos, TOTO Group Corporate Philosophy, and Charter of TOTO Group Corporate Behavior based on the spirit of the Words of Our Founder represent the inherited values, in other words the “heart,” of TOTO that are shared among employees and will be carried forward into the future. This remains unchanged. However, the way our “body” (business activities) moves will adapt in response to changes in the business environment. The TOTO Group’s strength lies in the fact that the “heart” is firmly rooted as the precondition of each employee’s actions.

We formulated the New Shared Value Creation Strategy TOTO WILL2030 (hereinafter, WILL2030) which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective in April 2021. The TOTO Group will achieve economic growth while helping resolve social and environmental issues by realizing a carbon-neutral and sustainable society in 2050 and aiming to provide comfortable and healthy lifestyles to all. For this reason, the key material issues entire group must thoroughly address to embody our Corporate Philosophy are Cleanliness and Comfort, Environment, and Relationships.

In recent years, there have already been various changes to the social environment, including the COVID-19 pandemic, worsening global division, and global warming due to climate change. However, going forward, I believe that we must expand the area that we engage in and increase the speed of response to these changes to embody our Philosophy. We will also contribute to the United Nations (UN) Sustainable Development Goals (SDGs) through these activities based on WILL2030.

The TOTO Group’s business activities are made possible thanks to the support and cooperation of all our stakeholders. First, our starting point is that we ourselves must be sincere in our approach. To further improve our relationships, we will enhance the value of each of TOTO’s stakeholders. My mission is to show gratitude to all our stakeholders, work together to enhance value, and develop a better relationship. Our employees will unite in their efforts for our customers and society, we will keep gaining TOTO fans around the world.

President,
Representative Director