TOTO DESIGN PHILOSOPHY
AWARDS
TOTO DESIGN PHILOSOPHY
AWARDS
TOTO DESIGN PHILOSOPHY
AWARDS
TOTO DESIGN PHILOSOPHY
AWARDS

TOTO Design Philosophy

Understated Presence

Our wish is to provide,
as an integral part of everyday life, enrichment to every person.
Our goal is to design products
with integrity and longevity,
to which people form an attachment over time.

Weaving together spaces that are beautiful and comfortable,
and experiences that are pleasant.

This is the TOTO design.

The three elements that bring the TOTO Design Philosophy to life.

Gentle to people

· A part of everyday life

· Offers peace of mind

· Gentle to the human body

Comfortable

· Harmonizes with space

· Pleasant interface
between people and
objects

· Beautiful appliance

Sincere on Beauty

· Users find it pleasurable

· Retains beauty over time

· Creating a sustainable future

Products created under the TOTO
design philosophy have won prestigious international design awards.

Award Winning Products

Design award logo

An internationally renowned design award since 1953.
It is held at iF International Forum Design GmbH in Hannover, Germany.
Products whose aesthetics, functionality, and innovativeness have been strictly examined
and recognized by design experts.

Award Winning Products

2022

NEOREST® LS
NEOREST® AS
Z selection
Overhead Shower ROUND
Z selection
Overhead Shower SQUARE
Z selection
Shower Column

2021

WASHLET® G5/G5 Lite
Wall hung Urinal
with Built-in Sensor
Touchless faucet
TLE27/TLE30 series
Touchless faucet
TLE28/TLE31 series
Washbasin
CE series ROUND
Bathtub
CE series ROUND
Washbasin
CE series SQUARE
Bathtub
CE series SQUARE

2020

WASHLET® W7
WASHLET® W7
Wall hung Toilet SP
WASHLET®
W5

2019

NEOREST® AH*
NEOREST® RH
Wall hung Toilet RP
WASHLET®
W5
Lavatory faucet (Single lever)
GM series

2018

NEOREST® NX
Lavatory faucet (Single lever)
ZL series
Washbasin W600 / W500
(Inset/Outset)

2017

Washbasin TL
Washbasin TR

2016

Hand Dryer
NEOREST® DH*

2015

NEOREST® AC/GE/LE Ⅱ
with Actilight
WASHLET® SG
One piece Toilet

2014

NEOREST® GH/XH/750H
(Gold/Silver)
CI Contemporary
faucets
CI series

2009

NEOREST® AH*
Crystal bowl*
Lavatory faucet
RENESSE
Touchless faucet
(ECOPOWER type)
Shower bar
RENESSE*

Awarded to especially exceptional products among iF awardees, with a less than 2% chance of winning.

Washbasin TL
Reddot award product design logo

An internationally renowned design award since 1955.
Held at Design Zentrum Nordrhein Westfalen in Essen, Germany.
Products that have been strictly examined and recognized
by design experts against standards of innovativeness, functionality, quality, and so forth.

Award Winning Products

2022

NEOREST® LS
NEOREST® RS
Stick controler

2021

WASHLET® G5/G5 Lite
Touchless faucet GM
TLE22 series
Touchless faucet
TLE23 series
Touchless faucet
TLE24 series
Touchless faucet
TLE25 series
Touchless faucet
TLE26 series

2020

NEOREST® DH
WASHLET® S7
Washbasin TA
Lavatory faucet (Single lever)
GB series
Lavatory faucet (Single lever)
GF series
FLOTATION TUB

2019

Lavatory faucet (Single lever)
ZA series
Lavatory faucet (Single lever)
GE series
Lavatory faucet (Single lever)
GC series
Lavatory faucet (Single lever)
GM series

2018

NEOREST® NX
Lavatory faucet (Single lever)
GA series
Lavatory faucet (Single lever)
GS series

2017

Lavatory faucet (Single lever)
GR series
Lavatory faucet (Single lever)
GO series

2015

NEOREST® RH
Washbasin W746 / W596
CI Lavatory dresser

2014

CI Contemporary faucets
Overhead shower
CII Classic faucets
Hand Shower*

2013

WASHLET® Apricot
(D-shape)

2011

Lavatory faucet
NYMPHEAS*

2009

NEOREST® AH*
Luminist lavatory*
Crystal bowl*
NEOREST® LE*

Awarded to especially exceptional products among Red Dot awardees, with a less than 2% chance of winning.

Touchless faucet
TLE24 series
Lavatory faucet (Single lever)
GO series
Good design logo

An internationally renowned sustainable design award since 2009.
Hosted by the Chicago Athenaeum Museum Architecture and Design in United States,
and the European Centre for Architecture Art Design and Urban Studies in Ireland.
Product that has been strictly examined and approved by experts for sustainable
performance such as CO2 reduction and energy saving.

Award Winning Technology for sustainability

2021

※Product Image
Touchless faucets

2020

Wall hung Urinal
with Built-in Sensor

2018

※Product Image
WASHLET® Equipped
with EWATER+

2016

※Product Image
Water Saving Toilets

“WASHLET” and “WASHLET logo” are trademark or registered trademark of TOTO LTD.

TOTO’s founder, Kazuchika Okura, sent a letter to the Company’s second president, containing the words: “ Kindness must always come first. Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and prosperity will follow.” This message has been passed down from generation to generation of TOTO presidents as the words of our forebears. As TOTO’s 18th president, I will also position this way of thinking at the core of my management activities as I lead the approximately 35,000 TOTO Group employees working around the world as we seek to increase the number of TOTO fans worldwide.

I believe that the TOTO Group’s greatest strength is its people. I believe that TOTO’s pride and source of corporate value is that all group employees around the world—from research and product development to production, sales, and indirect departments—share the philosophy of “ All for the customer;” and that they think of their colleagues and help each other to improve.

The environment surrounding TOTO is changing rapidly, and it is clear that this situation will only continue to accelerate in the future. To keep up with these changes and pace of change, I would like us to make decisions more quickly than ever before, without fear of failure, and place importance on communication in order to achieve this.

The TOTO Group’s TOTO WILL 2030 strategy for creating shared value, which sets out the Group’s vision for 2030, has now reached its halfway point. Going forward, we will continue to push ahead without fear of change, taking into account the lessons learned in Stage 1, and envisage a grand design for the TOTO Group beyond 2030.

Shinya Tamura

President,
Representative Director