Understated Presence

Our wish is to provide,
as an integral part of everyday life, enrichment to every person.
Our goal is to design products
with integrity and longevity,
to which people form an attachment over time.
Weaving together spaces that are beautiful and comfortable,
and experiences that are pleasant.

This is the TOTO design.

Users play the leading role and design plays a supporting role.
This is our concept of “Understated Presence.”

Design should not be so assertive that it interferes with the user’s uniqueness of home and lifestyle.
The essence of “ Understated Presence ” is our concept of users in the leading role,
with design playing a supporting role. We are committed to designing products that can be used comfortably every day,
in consideration of our users and their lifestyles.

Episodes that unravel Understated Presence

A beauty that resides
in easy-to-use tools

Many excellent tools have supported our lives since ancient times.
Those tools are easily used without conscious thought
and have an unobtrusive beauty that becomes a part of daily life
through the graceful form of their use.
This is a concept that we value and pursue when designing our products.

the rice bowl.

Consider the rice bowl. Its base makes it easy to hold without burning your hand. It also naturally makes the way you hold it beautiful.

a traditional iron kettle

This is a traditional iron kettle. The pattern on the surface increases the surface area to improve heat retention, but it is also decorative and pleasing to the eye.

A Japanese kitchen knife

A Japanese kitchen knife looks simple, but its form is necessary to enhance the knife's sharpness and to best match certain ingredients and cooking styles. The more you use it, the better it fits your hand, creating a feeling of attachment.

Designs that harmonize with
and complement your home

Living spaces are decorated and finished by the people who live there according to their own tastes.
We want our products, which constitute spaces
as a construction material, to be designed to complement, not hinder,
the daily lives of many kinds of people.

construction materials

As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users' favorite furniture, accessories, plants, and other items.

unique decorations and arrangements

We provide environments that facilitate and enhance our users' unique decorations and arrangements.

seasonal decorations of flowers, plants, and trees

Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.

The three design elements

The three design elements that realize “Understated Presence”

“A part of everyday life”
“Offers peace of mind”
“Gentle to the human body”

Our designs allow unconscious use with comfortable movements and postures.
They are beautifully designed to provide comfortable daily experiences.

NEOREST

NX

Toilet seats directly touch the skin, so we design them to be easy to sit on and clean to allow comfortable use every day. The toilet seat has a curved form we have researched and developed to lead users to a posture that facilitates toilet use.

FLOTATION TUB

This is a new bathtub concept, one that allows relaxation of body and mind while being immersed in a sense of floating. We have scientifically derived a relaxing form that maintains posture and stabilizes the center of gravity in a lay-down bathing style, creating a gentle design that envelops the user.

“Harmonizes with space”
“Pleasant interface between people and objects”
“Beautiful appliance”

We create spaces that blend by eliminating unnecessary elements and allowing room for residents to create arrangements. Through design, we create forms that blend with architectural spaces, touch the human body, and feel comfortable.

NEOREST

LS

While controlling the inflection of straight lines and curves, the design realizes both harmony with the architectural space and a graceful character. The design subtly adds accents and allows for interior coordination.

Washbasin TA

The asymmetrical form is inspired by uneven and gently fluctuating shapes existing in the natural world. It creates fortuitous accents that change their impression depending on the angle from which they are viewed in everyday settings.

“A part of everyday life”
“Offers peace of mind”
“Gentle to the human body”

Our designs allow unconscious use with comfortable movements and postures.
They are beautifully designed to provide comfortable daily experiences.

NEOREST

NX

Toilet seats directly touch the skin, so we design them to be easy to sit on and clean to allow comfortable use every day. The toilet seat has a curved form we have researched and developed to lead users to a posture that facilitates toilet use.

FLOTATION TUB

This is a new bathtub concept, one that allows relaxation of body and mind while being immersed in a sense of floating. We have scientifically derived a relaxing form that maintains posture and stabilizes the center of gravity in a lay-down bathing style, creating a gentle design that envelops the user.

Products created under the TOTO
design philosophy have won prestigious international design awards.

Award Winning Products

※Sales areas differ for each product. Please refer to the website of each location for details.

Design award logo

An internationally renowned design award since 1953.
It is held at iF International Forum Design GmbH in Hannover, Germany.
Products whose aesthetics, functionality, and innovativeness have been strictly examined
and recognized by design experts.

Award Winning Products

2023

NEOREST® WX

2022

NEOREST® LS
NEOREST® AS
Z selection
Overhead Shower ROUND
Z selection
Overhead Shower SQUARE
Z selection
Shower Column

2021

WASHLET® G5/G5 Lite
Wall hung Urinal
with Built-in Sensor
Touchless faucet
TLE27/TLE30 series
Touchless faucet
TLE28/TLE31 series
Washbasin
CE series ROUND
Bathtub
CE series ROUND
Washbasin
CE series SQUARE
Bathtub
CE series SQUARE

2020

WASHLET® W7
WASHLET® W7
Wall hung Toilet SP
WASHLET®
W5

2019

NEOREST® AH*
NEOREST® RH
Wall hung Toilet RP
WASHLET®
W5
Lavatory faucet (Single lever)
GM series

2018

NEOREST® NX
Lavatory faucet (Single lever)
ZL series
Washbasin W600 / W500
(Inset/Outset)

2017

Washbasin TL
Washbasin TR

2016

Hand Dryer
NEOREST® DH*

2015

NEOREST® AC/GE/LE Ⅱ
with Actilight
WASHLET® SG
One piece Toilet

2014

NEOREST® GH/XH/750H
(Gold/Silver)
CI Contemporary
faucets
CI series

2009

NEOREST® AH*
Crystal bowl*
Lavatory faucet
RENESSE
Touchless faucet
(ECOPOWER type)
Shower bar
RENESSE*

Awarded to especially exceptional products among iF awardees, with a less than 2% chance of winning.

Washbasin TL
Reddot award product design logo

An internationally renowned design award since 1955.
Held at Design Zentrum Nordrhein Westfalen in Essen, Germany.
Products that have been strictly examined and recognized
by design experts against standards of innovativeness, functionality, quality, and so forth.

Award Winning Products

2023

THE CRASSO
NEOREST® WX

2022

NEOREST® LS
NEOREST® RS
Stick controler

2021

WASHLET® G5/G5 Lite
Touchless faucet GM
TLE22 series
Touchless faucet
TLE23 series
Touchless faucet
TLE24 series
Touchless faucet
TLE25 series
Touchless faucet
TLE26 series

2020

NEOREST® DH
WASHLET® S7
Washbasin TA
Lavatory faucet (Single lever)
GB series
Lavatory faucet (Single lever)
GF series
FLOTATION TUB

2019

Lavatory faucet (Single lever)
ZA series
Lavatory faucet (Single lever)
GE series
Lavatory faucet (Single lever)
GC series
Lavatory faucet (Single lever)
GM series

2018

NEOREST® NX
Lavatory faucet (Single lever)
GA series
Lavatory faucet (Single lever)
GS series

2017

Lavatory faucet (Single lever)
GR series
Lavatory faucet (Single lever)
GO series

2016

NEOREST® DH*

2015

NEOREST® RH
Washbasin W746 / W596
CI Lavatory dresser

2014

CI Contemporary faucets
Overhead shower
CII Classic faucets
Hand Shower*

2013

WASHLET® Apricot
(D-shape)

2011

Lavatory faucet
NYMPHEAS*

2010

Luminist Bath*

2009

NEOREST® AH*
Luminist lavatory*
Crystal bowl*
NEOREST® LE*

Awarded to especially exceptional products among Red Dot awardees, with a less than 2% chance of winning.

Touchless faucet
TLE24 series
Lavatory faucet (Single lever)
GO series
Good design logo

An internationally renowned sustainable design award since 2009.
Hosted by the Chicago Athenaeum Museum Architecture and Design in United States,
and the European Centre for Architecture Art Design and Urban Studies in Ireland.
Product that has been strictly examined and approved by experts for sustainable
performance such as CO2 reduction and energy saving.

Award Winning Technology for sustainability

2023

NEOREST® LS
NEOREST® WX
NEOREST® NX
WASHLET® G5/G5 Lite
NEOREST® AS
NEOREST® RS
HAND DRYER
(Suction type)

2021

※Product Image
Touchless faucets

2020

Wall hung Urinal
with Built-in Sensor

2018

※Product Image
WASHLET® Equipped
with EWATER+

2016

※Product Image
Water Saving Toilets

• “WASHLET” and “WASHLET logo” are trademark or registered trademark of TOTO LTD.
• Products marked with * at the end are discontinued products.

For Our Customers and Society

TOTO Aims to Provide Comfortable and Healthy Lifestyles to All by Contributing to the Realization of a Carbon-Neutral and Sustainable Society.

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow.

Kindness and honesty are our universal values. The Words of Our Founder asserts that “Many in this world chase after the shadow of profit”. Carrying out business under the precedent of TOTO’s uniqueness, kindness, honesty, and customer-oriented nature should enable us to resolve various issues. If we continue to face social issues with honesty and carefully engage in environmental issues, profit will definitely follow. This is something that must not change.

The Company Mottos, TOTO Group Corporate Philosophy, and Charter of TOTO Group Corporate Behavior based on the spirit of the Words of Our Founder represent the inherited values, in other words the “heart,” of TOTO that are shared among employees and will be carried forward into the future. This remains unchanged. However, the way our “body” (business activities) moves will adapt in response to changes in the business environment. The TOTO Group’s strength lies in the fact that the “heart” is firmly rooted as the precondition of each employee’s actions.

We formulated the New Shared Value Creation Strategy TOTO WILL2030 (hereinafter, WILL2030) which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective in April 2021. The TOTO Group will achieve economic growth while helping resolve social and environmental issues by realizing a carbon-neutral and sustainable society in 2050 and aiming to provide comfortable and healthy lifestyles to all. For this reason, the key material issues entire group must thoroughly address to embody our Corporate Philosophy are Cleanliness and Comfort, Environment, and Relationships.

In recent years, there have already been various changes to the social environment, including divisions in the international community and global warming due to climate change. Our mission is to pass on the global environment in a sustainable manner. I believe that we must expand the area that we engage in and increase the speed of response to these changes to embody our Philosophy. We will also contribute to the United Nations (UN) Sustainable Development Goals (SDGs) through the business activities based on WILL2030.

The TOTO Group’s business activities are made possible thanks to the support and cooperation of all our stakeholders. First, our starting point is that we ourselves must be sincere and thankful in our approach. Our employees will unite in their efforts to open the way for a bright future for our customers and society.

President,
Representative Director