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TOTO History

TOTO History

1917
TOTO LTD.
The company is established by Kazuchika Okura under the name of TOYO TOKI CO., Ltd., which is later renamed to TOTO.
1917
1980
TOTO launches the WASHLET™,
providing consumers with a whole new level of cleanliness and comfort. It quickly becomes a Japanese cultural and commercial sensation.
1980
1993
The launch of the NEOREST
toilet brings about the fullest realisation yet of the principle of Clean Technology, incorporating the WASHLET and a comprehensive range of TOTO’s innovations into a bathroom of the highest aesthetic and performance quality.
1993
2006
The TOTO Universal Design Research Centre is built.
Its purpose is to create new products through an extensive process of customer dialogue and feedback.
2006
2009
TOTO launches in Europe.
TOTO launches in Europe at the ISH Exhibition in Frankfurt, 10-14 March.
2009
2015
"TOTO Museum" was officially completed.
The "TOTO Museum" located at the headquarters of TOTO in Kitakyushu, Japan was officially completed. TOTO Museum is to welcome the 100 year anniversary in 2017, designed to inform the public about the history of sanitary products and the manufacturing concept of TOTO through all the years.
2015
2017
2017 is the 100th anniversary
2017 is the 100th anniversary of the establishment of TOTO.
2017
2022
60 Million WASHLET™ Sold
TOTO Washlet reached 60 million shipments all over the world.
2022

TOTO KOREA LTD.

1994. 07
a sales branch in Seoul.
We have established a sales branch in Seoul.
1994. 07
2001. 02
TOTO KOREA LTD.
TOTO KOREA LTD. has established a local corporation in Seoul.
2001. 02
2007. 10
We opened 'TO SEOUL SHOWEROOM'
We opened 'TO SEOUL SHOWEROOM' in Sangsu-dong, Mapo-gu.
2007. 10
2008
the Highrise International Building Conference as a Gold Sponsor.
I participated in the Highrise International Building Conference as a Gold Sponsor.
2008
2010. 02
the 10th anniversary
It is the 10th anniversary of the establishment of the TOTO KOREA local corporation.
2010. 02
2018. 08
SEOL SHOWEROOM has been renewed.
2018. 08

For Our Customers and Society

TOTO Aims to Provide Comfortable and Healthy Lifestyles to All by Contributing to the Realization of a Carbon-Neutral and Sustainable Society.

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow.

Kindness and honesty are our universal values. The Words of Our Founder asserts that “Many in this world chase after the shadow of profit”. Carrying out business under the precedent of TOTO’s uniqueness, kindness, honesty, and customer-oriented nature should enable us to resolve various issues. If we continue to face social issues with honesty and carefully engage in environmental issues, profit will definitely follow. This is something that must not change.

The Company Mottos, TOTO Group Corporate Philosophy, and Charter of TOTO Group Corporate Behavior based on the spirit of the Words of Our Founder represent the inherited values, in other words the “heart,” of TOTO that are shared among employees and will be carried forward into the future. This remains unchanged. However, the way our “body” (business activities) moves will adapt in response to changes in the business environment. The TOTO Group’s strength lies in the fact that the “heart” is firmly rooted as the precondition of each employee’s actions.

We formulated the New Shared Value Creation Strategy TOTO WILL2030 (hereinafter, WILL2030) which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective in April 2021. The TOTO Group will achieve economic growth while helping resolve social and environmental issues by realizing a carbon-neutral and sustainable society in 2050 and aiming to provide comfortable and healthy lifestyles to all. For this reason, the key material issues entire group must thoroughly address to embody our Corporate Philosophy are Cleanliness and Comfort, Environment, and Relationships.

In recent years, there have already been various changes to the social environment, including divisions in the international community and global warming due to climate change. Our mission is to pass on the global environment in a sustainable manner. I believe that we must expand the area that we engage in and increase the speed of response to these changes to embody our Philosophy. We will also contribute to the United Nations (UN) Sustainable Development Goals (SDGs) through the business activities based on WILL2030.

The TOTO Group’s business activities are made possible thanks to the support and cooperation of all our stakeholders. First, our starting point is that we ourselves must be sincere and thankful in our approach. Our employees will unite in their efforts to open the way for a bright future for our customers and society.

President,
Representative Director

BRAND PURPOSE