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DESIGN AWARD

DESIGN AWARD

OUR DESIGN PHILOSOPHY

TOTO makes a variety of products that meet all the design requirements
and the needs of the users.
TOTO’s practical yet beautiful design blends into any space.
The principles of our design are to make it clean, comfortable, and
environmentally-friendly.

CLEAN

The highly advanced technology of TOTO to ensure cleanliness ensures a high-level of sanitation and comfort. The Clean Technology of TOTO goes
beyond mere sanitary solutions to
provide users of every age group with
comfort and joy.
This technology enhances the satisfaction of the users and reduces the time they
spend to manage their bathrooms.

GREEN

The environmentally-friendly technology of TOTO supports sustainable functions that facilitates more efficient use of energy and water. The environmentally-friendly technology of TOTO includes supporting of cleaning without using any chemicals or disintegrating contaminants in the air. Every time you use the bathroom of TOTO, it helps the Earth.

COMFORT

TOTO added the comfort of ‘clean technology’ to
the products with refined designs.
The design philosophy of TOTO is to go beyond the conform that is visible to the eyes by making every product easier to use and ensuring the comfort and satisfaction of the users.

OUR AWARD WINNING PRODUETS

Reddot Design Award

An internationally renowned design award since 1955. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized
by design experts against standards of innovativeness, functionality, quality, and so forth. best of the best – Awarded to especially exceptional products among Red Dot awardees, with a less than 2% chance of winning.

iF Design Award

An internationally renowned design award since 1953. It is held at iF International Forum Design GmbH in Hannover, Germany. Products whose aesthetics, functionality, and innovativeness have been strictly examined and recognized by design experts. iF GOLD AWARD – Awarded to especially exceptional products among iF awardees, with a less than 2% chance of winning.

Green Good Design

Hosted by American Chicago Athenaeon architectural design and European architecture Design City Research Center in Ireland. A global environmental award that began in 2009 with the aim of reforming awareness through sustainable design.

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TOTO’s founder, Kazuchika Okura, sent a letter to the Company’s second president, containing the words: “ Kindness must always come first. Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and prosperity will follow.” This message has been passed down from generation to generation of TOTO presidents as the words of our forebears. As TOTO’s 18th president, I will also position this way of thinking at the core of my management activities as I lead the approximately 35,000 TOTO Group employees working around the world as we seek to increase the number of TOTO fans worldwide.

I believe that the TOTO Group’s greatest strength is its people. I believe that TOTO’s pride and source of corporate value is that all group employees around the world—from research and product development to production, sales, and indirect departments—share the philosophy of “ All for the customer;” and that they think of their colleagues and help each other to improve.

The environment surrounding TOTO is changing rapidly, and it is clear that this situation will only continue to accelerate in the future. To keep up with these changes and pace of change, I would like us to make decisions more quickly than ever before, without fear of failure, and place importance on communication in order to achieve this.

The TOTO Group’s TOTO WILL 2030 strategy for creating shared value, which sets out the Group’s vision for 2030, has now reached its halfway point. Going forward, we will continue to push ahead without fear of change, taking into account the lessons learned in Stage 1, and envisage a grand design for the TOTO Group beyond 2030.

Shinya Tamura

President,
Representative Director

BRAND PURPOSE