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TOTO History

TOTO History

1917
TOTO LTD.
The company is established by Kazuchika Okura under the name of TOYO TOKI CO., Ltd., which is later renamed to TOTO.
1917
1980
TOTO launches the WASHLET™,
providing consumers with a whole new level of cleanliness and comfort. It quickly becomes a Japanese cultural and commercial sensation.
1980
1993
The launch of the NEOREST
toilet brings about the fullest realisation yet of the principle of Clean Technology, incorporating the WASHLET and a comprehensive range of TOTO’s innovations into a bathroom of the highest aesthetic and performance quality.
1993
2006
The TOTO Universal Design Research Centre is built.
Its purpose is to create new products through an extensive process of customer dialogue and feedback.
2006
2009
TOTO launches in Europe.
TOTO launches in Europe at the ISH Exhibition in Frankfurt, 10-14 March.
2009
2015
"TOTO Museum" was officially completed.
The "TOTO Museum" located at the headquarters of TOTO in Kitakyushu, Japan was officially completed. TOTO Museum is to welcome the 100 year anniversary in 2017, designed to inform the public about the history of sanitary products and the manufacturing concept of TOTO through all the years.
2015
2017
2017 is the 100th anniversary
2017 is the 100th anniversary of the establishment of TOTO.
2017
2022
60 Million WASHLET™ Sold
TOTO Washlet reached 60 million shipments all over the world.
2022

TOTO KOREA LTD.

1994. 07
a sales branch in Seoul.
We have established a sales branch in Seoul.
1994. 07
2001. 02
TOTO KOREA LTD.
TOTO KOREA LTD. has established a local corporation in Seoul.
2001. 02
2007. 10
We opened 'TO SEOUL SHOWEROOM'
We opened 'TO SEOUL SHOWEROOM' in Sangsu-dong, Mapo-gu.
2007. 10
2008
the Highrise International Building Conference as a Gold Sponsor.
I participated in the Highrise International Building Conference as a Gold Sponsor.
2008
2010. 02
the 10th anniversary
It is the 10th anniversary of the establishment of the TOTO KOREA local corporation.
2010. 02
2018. 08
SEOL SHOWEROOM has been renewed.
2018. 08

TOTO’s founder, Kazuchika Okura, sent a letter to the Company’s second president, containing the words: “ Kindness must always come first. Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and prosperity will follow.” This message has been passed down from generation to generation of TOTO presidents as the words of our forebears. As TOTO’s 18th president, I will also position this way of thinking at the core of my management activities as I lead the approximately 35,000 TOTO Group employees working around the world as we seek to increase the number of TOTO fans worldwide.

I believe that the TOTO Group’s greatest strength is its people. I believe that TOTO’s pride and source of corporate value is that all group employees around the world—from research and product development to production, sales, and indirect departments—share the philosophy of “ All for the customer;” and that they think of their colleagues and help each other to improve.

The environment surrounding TOTO is changing rapidly, and it is clear that this situation will only continue to accelerate in the future. To keep up with these changes and pace of change, I would like us to make decisions more quickly than ever before, without fear of failure, and place importance on communication in order to achieve this.

The TOTO Group’s TOTO WILL 2030 strategy for creating shared value, which sets out the Group’s vision for 2030, has now reached its halfway point. Going forward, we will continue to push ahead without fear of change, taking into account the lessons learned in Stage 1, and envisage a grand design for the TOTO Group beyond 2030.

Shinya Tamura

President,
Representative Director

BRAND PURPOSE